IDE Systems
Case Study

Supercharging IDE systems

The website also now effectively supports the business, generating double the number of enquiries as before, these leads are also of higher quality. The latest stage of development would certainly have stalled without Chris. Chris understands our requirements totally, and is always on hand to offer honest feedback, and fantastic advice, he is patient and great to work with, it feels like he’s part of our team. Bhavisha, Marketing Manager, IDE Systems


IDE Systems produce electrical power equipment and generators for sale and lease. They’re an innovative, forward-thinking company with clear ideas of how they wanted their site to look and work; the problem was finding someone to bring this to life. Where others said it wasn’t possible, we made it happen – developing their design ideas into a mobile-friendly website. We’re now innovating on how they provide custom quotes and designs.

IDE Systems power subpage
IDE Systems quote list

IDE systems had a novel idea for displaying their products and had struggled to find a development partner that could code it. Bhavisha, Marketing Manager, explains,

“The IDE website was not working as efficiently as it could, the navigation was not flowing well, products were hard for us to manage, and the user journey needed improving”.

Working closely together, we combined our expertise with their creativity to transform their web design ideas into a unique digital catalogue. The design works well for their mobile audiences, helping to boost sales.

“Freestyle worked with us to dramatically improve the site, transforming it into a dynamic, simple to manage catalogue, improving sustainability by reducing the need for print and PDF versions”

Better customer experience = better leads

As with most of our clients, we don’t just want to create a site that looks pretty. We look to introduce features that customers need and take away admin for our clients. For IDE systems, that means making it easier for people to get quotes, to search and filter products and soon – they’ll even be able to get a quote for a custom circuit board.

The result? Now IDE gets double the number of highly-qualified leads than they used to get, all with a site that’s easier to manage.

IDE Systems product listings
IDE Systems full quote list
IDE Systems individual product
IDE Systems homepage
Quote open

The website also now effectively supports the business, generating double the number of enquiries as before, these leads are also of higher quality. This would not have been possible without Chris. He understands our requirements totally, and is always on hand to offer honest feedback, and fantastic advice, he is patient and great to work with, it feels like he’s part of our team.

Quote close
Bhavisha, Marketing Manager, IDE Systems