Investment Leap
Case Study

Online swap arbitrage, smart investing

Thanks to a unique online swap arbitrage calculator, the InvestmentLeap platform is succeeding in providing investors with the best possible arbitrage experience in the financial markets today.

Arbitrage expert Daniel Alexander had been working on the idea for a swap arbitrage platform since 2014. His aim was to create new opportunities for retail and institutional investors in global markets.

In 2019, Daniel partnered with the Made agency to develop a user interface that would provide an exceptional online experience for every visitor. However, given the complex requirements that come with the development of financial tools, the agency reached out to Freestyle Internet to oversee the specialist development of a currency swap arbitrage calculator. Daniel had envisioned the calculator as allowing for the identification and management of arbitrage deals more easily than ever before.

“I needed a specialist calculator app and a surrounding information package, all rolled up into one easy-to-use e-commerce site. I knew I needed to work with the experts to make that a reality.”

investmentleap - homepage screenshot
investmentleap - deal screenshot
Quote open

Chris is very easy to work with, and he rose to the challenge of what was a difficult project in places, communicating clearly and responsively. The project was delivered on time, which was appreciated.

Quote close
Daniel Alexander, Owner, InvestmentLeap

Dynamic calculations, dynamic coding

Daniel was, understandably, very concerned about the appearance, the use, and most importantly the underlying mechanics of how the calculator would work. Intended to be InvestmentLeap’s unique selling point, it was critical to the success of the business that the calculator not only worked perfectly – every time – but that it was also seamlessly integrated into the deals display page.

“Without the calculator, I’d still be managing my own strategy of arbitraging the interest rates attached to CFDs, but I wouldn’t be able to show others how to profit from this strategy. And at a time when a large number of people are losing money trading FX, I really needed to do this.”

With so much at stake, we started small. First by creating core elements of the main FX calculator; then testing, testing, and testing some more, to ensure everything was working as expected. Once we were happy with the foundation, we began building in more features and functionality so that the calculator, the deals, and the membership system would all work together as a single platform.

Added value for InvestmentLeap

As the project progressed, we were able to recognise some areas where the wider platform beyond the calculator could be adapted to better meet the needs of the different audiences that Daniel was hoping to engage. This included creating different experiences for visitors signing up for a free trial.

“Chris was great at solving problems. Towards the end of stage 1, he had the idea to grey out certain parts of the site for visitors on a free trial, to simplify their on-site experience. This was a true game-changer for us, and the idea was enthusiastically embraced by everyone in our marketing team.”

The final result was a fully functional platform, delivered on time, which helps visitors to develop, run, and effectively manage their own arbitrage strategy in the FX and commodities markets.

At Freestyle Internet, we’re developers at heart. We understand code, and we know how to make even the most complex systems, like InvestmentLeap’s swap arbitrage calculator, appear simple.

If you have a new system in mind, or you’d like to add functionality to your existing site, call us!

investmentleap - lower homepage screenshot
investmentleap - dashboard screenshot
investmentleap - calculator screenshot
investmentleap - signup page screenshot