Decor Tiles
Case Study

Supporting growth with a polished mobile experience

Since the 1970’s, Decor has specialised in selling an eclectic variety of beautiful traditional and contemporary tiles. When we came on board in 2002, we could see the potential of bringing their showroom experience online. That’s exactly what we did, and 20 years later, we’re still supporting them.


Decor Tiles - Homepage
Decor Tiles - Homepage Slider

A useful and beautiful digital experience

Over the years, Decor Tiles have evolved from a retail brand to serving more commercial customers such as architects, builders and interior designers. Partnering with the owners and designers Mallard Studios, we’ve continued to push the design and development of the site to meet the changing needs of its customers and business.

The goal of the site is to showcase Decor’s stunning yet complex products in a way that’s easy to browse. It has to be easy for the company to manage and change as new lines are introduced. It also has to be available on any device.

Working closely together, we created wireframes, user journeys and then a bespoke design and build to transform the site.

The result is the inspirational, effortless mobile experience they have today.

Decor Tiles - Products
Decor Tiles - Menu
Decor Tiles - Inspiration
Decor Tiles - Trends Listing
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Freestyle understood our requirements straight away, and delivered a visually stunning site, better showcasing not only our products, but our ethos as well. Our site is easier to manage and looks lovely, and has aged well. It means that when people arrive at our showroom, they already know exactly how Decor Tiles can help them.

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Hudson Herring, Director, Decor Tiles